GIS Consulting Services

A GIS can layer together data from all across the organization in order to “paint” a picture of what’s currently going on and where to best spend capital dollars to maximize long-term value.

Ways to ANALYZE for SUCCESS include:

• Analyzing network coverage to see where additional build out may be required.
• Calculating the percent of retail traffic that may be lost due to the opening of a competitor’s location.
• Proactively notifying customers of planned outages.
• Analyzing the most effective routing of a company’s delivery fleet.
• Analyzing existing sales and product placement against current demographics and modeling forecasted growth based on demographic trends.

A GIS can be used to identify sales trends, opportunities, potential weaknesses, and competitive threats which might otherwise be missed when simply analyzing data in a typical spreadsheet.  The strength of a GIS is in its ability to help teams quickly identify trends and make accurate decisions based on this data.

VISUALIZE your SUCCESS by:

• Overlaying demographics with existing sales data to identify top performing retail locations and provide a template for replicating this success elsewhere.
• Developing more successfully targeted product launches and sales initiatives.

GIS reporting can be used as an effective way to learn about the underlying characteristics of a given geography.  GIS reporting effectively merges tabular reports with graphs and geographic components to provide the highest levels of detail.

GIS reporting allows the user to specify specific target areas such as zip codes, counties, states, MSAs, BTAs, rate centers, wire centers, etc.  Users can also specify custom boundaries such as a given radius around a potential retail location, an area bounded by a highway network, an area under a coverage cloud, or a targeted opportunity zone.

Types of REPORTS for SUCCESS include:

• Demographic trend reports
• Detailed age comparison and trend reports
• Detailed income comparison and trend reports
• Retail sales potential reports
• Five-year age, income, and race comparison reports
• Education attainment reports
• Executive demographic reports
• Financial assets and wealth reports
• Housing value reports
• Marital status reports
• Occupational and employment reports

This list is far from comprehensive.  Reports can be customized and modified to meet each individuals’ specific requirements.

A GIS enables users to visually locate their assets, sales territories, customers, and competition in such a way that can not be derived from spreadsheets and tabular data sources.

Ways to LOCATE for SUCCESS include:

• Geocoding customer databases to analyze concentrations of customers based on locations, buying habits, and demographic profiles.
• Identifying the best locations for site selection in comparison to traffic patterns, competitor locations, and demographic trends.
• Deriving and balancing sales districts based on licensed territories, sales potential, and opportunities for future growth.